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Strategic SEO Project


After a poor server migration OutdoorHub's organic visibility dramatically dropped due to 404 (page not found) and 503 (server connectivity) errors.


Kree Digital added Technical SEO with 301 redirects to all 28,000+ errors pages, added a new .xml sitemap and rewrote the robots.txt file so Google and Bing could properly crawl and index the site. A complete rewrite of the Meta Descriptions and Titles on over 120 pages was also performed.


In only 2 months, OutdoorHub has gained back all of the lost organic visibility has has even increased 17% in organic presence over the previous most popular month. The total number of ranking keywords have also increased by 4% and is expected to grow even more the rest of the year and into the future.