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OutdoorHub

Strategic SEO Project

Challenge

After a poor server migration OutdoorHub's organic visibility dramatically dropped due to 404 (page not found) and 503 (server connectivity) errors.

Approach

Kree Digital added Technical SEO with 301 redirects to all 28,000+ errors pages, added a new .xml sitemap and rewrote the robots.txt file so Google and Bing could properly crawl and index the site. A complete rewrite of the Meta Descriptions and Titles on over 120 pages was also performed.

Results

In only 2 months, OutdoorHub has gained back all of the lost organic visibility has has even increased 17% in organic presence over the previous most popular month. The total number of ranking keywords have also increased by 4% and is expected to grow even more the rest of the year and into the future.